INTRODUCTION In the last months of 2014 and the first of 2015 we created a MOOC called Prototyping Interaction. The MOOC was based on a course we teach to our students at the program Communication of Applied Sciences in Amsterdam. The MOOC was hosted at Iversity in Berlin. We learned a lot making this MOOC and with this website we like to share our experiences.

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class maaike
Maaike giving students feedback on a paper prototype.
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Frank discussing a briefing during a prototype workshop.
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01 pre production


internal proposal

Subphase: internal proposal

Make sure the organisation you’re working for backs up your project. In our internal proposal we listed clearly what the benefits of making a MOOC would be for our school.

Action: conduct pre-research

Before you start, you should have an idea of what’s already out there. Research if there are MOOCs or other (online) recources on your subject. Roughly estimate a budget. Write a two page proposal. This is the proposal form we used for our MOOC.



Subphase: recruitment

You can’t do this alone. There are quite a bit of skills and knowledge involved to push things forward.

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Action: form a team

Find colleagues (include your students!) who share the same enthousiasm and vision and get them on board. Hire the skills (e.g. video crew) that are not available from external sources. We worked in a small team of 4 people and hired some extra professionals for visual design, consultation on the assigment, camera and editing. Take some time to do fun things, like having diner together.

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Frank and Micky in Berlin after a video shoot of an interview.
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Frank and Maaike, the instructors of the MOOC Prototyping Interaction.
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Subphase: research

There are a number of things you need to research before designing your MOOC.

Action: brainstorm

Together with your team, conduct a brainstorm and invite external people who might deliver other views.

scheme sketched

Action: choose a platform

There are a lot of MOOC platforms available. Choose a platform that suits your needs the most. Be aware that the management board already may have contracts with MOOC providers.


Action: describe your target audience

For whom are you designing this course?

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Subphase: concept

A strong concept will design a better MOOC. It is about the idea behind what you do.

Action: educational concept

Determine the educational concept in co-operation with an educational expert.


Action: Describe the learning goals

Describe the learning goals of the course, together with the criteria students will be assessed on.


Action: design

Design a visual style and concept. We used Pinterest to collect and share ideas.



Subphase: submission

Send in your proposal to internal stakeholders and platform.

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02 test chapter

Action: preparation

Preparing videos for a MOOC is more like writing a text than preparing a class. The better structured the content is and the better the instructor already knows what to say before shooting a video, the easier it will be to produce it.

Action: making a testchapter

Try to make a testchapter a soon a possible, because this is where you learn the most of your concept. For us it really helped to find out what worked and what didn't work. Making your ideas tangible in a testchapter as early as possible provides you with enough time to make some major changes. Start with one video, to learn how this works: getting a feel for the video medium. Write a script for the video to structure the content and find a tone of voice. If you are satisfied with the first video, start structuring and scripting the rest.


Action: getting feedback

Get feedback on the testchapter Try to get feedback from different perpsectives. Ofcourse consult your target audience but you can also get usefull feedback from fellow educators, filmmakers or visual designers for example.

This is where we should have started with social media.

03 production

course production

Subphase: course production

This is where all the hard work goes: be prepared to spend a lot of time in this phase.

Action: make and iterate

When we were working on our MOOC, writing down the actual texts, assignments and videoscripts, we were changing the structure of the MOOC all the time. So be prepared things may shift and change: it's all for the better! We worked with a whiteboard so we could easily wipe out elements of the structure of our MOOC or change it around.

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The whiteboard with the first set-up of the MOOC.
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whiteboard 2
After a couple of weeks the whiteboard looked completely different because of alle the changes we made.
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have you
tested yet?

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video production

Subphase: video production

Also do not underestimate the video production process: hire professionals if you have to.

filming 1
Frank and Maaike busy recording one of the expert interviews.
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filming 2
Another recording of an expert interview.
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filming 3
We did some top down filming, just on the floor of our school.
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Action: stand-ups

A stand-up is a piece of text someone says on camera, looking in the lense. Telling something to a camera is different then talking to a crowd. Try it out and get accostumed to the camera. Some people are able to give a lecture on camera with just some notes a their side. Others need a script with a the text written out. Try out what's best for you. We used a teleprompter for the standups.

teleprompter 1
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teleprompter 2
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Action: show, don't tell

Remember a talking head is not the most interesting thing to look at. If infomation comes to a student via ear and eye, he's likely to understand and remember it much better. In the movie clips we made, we included shots of the subject matter next to the talking heads Even in the trailer that we made to announce the course.


Action: editing

Organize your project well. Depending on the visual and conptual style of the MOOC you're making, you will end up with a lot of footage. We collected 800 GB of video footage. So be sure your footage and videoprojects are well oganised and everything is well backed up.

The edit set with a project timeline.

Action: editing

Do a lot of viewings. Editing is telling a story. To make sure the editor is telling the story you want to put across, watch the rough edited parts so do a lot of viewings. We did all the editing ourselves but even then we were checking all the time with two persons if the edit was going in the right direction. If you look at something with at least two people, ideas come up and the story evolves through the conversation.

have you
tested yet?

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04 execution

platform placement

Subphase: platform placement

Every MOOC platform has it's own content management system. Try to learn how it works and what the possibilities are beforehand.


Action: getting to know the back-end

Be sure you start well ahead with placing all the course material on the platform. Take some time to get to know the system, it's possibilities and it's limitations. For example, we found out during the platform placement that the preview chapter could only contain 3 movieclips, while we made 5 clips. Be prepared that some innovative concepts you've developed, might not be supported by the the backend of the MOOC platform you're on.


The day you go live should be a celebration!

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Action: Promote your MOOC

Promote your MOOC in as many ways as possible using the MOOC platform, the internal PR of your organisation, social media and other networks. Address the students who already signed up. We send a short teaser a couple of days before the launch to our students to get them exited for what was to come.


maintenance & community management

Subphase: maintenance & community management

Interaction with the students is extremely important for the overall quality of the course.


Action: monotoring feedback

During the time the course is running, it's important to keep monitoring feedback on the forums and deal with questions and complaints. Try to do this on a regular base so students do not feel they are only dealing with a virtual learning environment. After all, students like to get feedback on their work.

final assesment

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Subphase: final assesment

In our case, we let the students work on a project, spread out over the weeks the course was published. The project itself consists of four assigments, and are to be collected in a portfolio. We reviewed this portfolio on the basis of the learning goals and criteria. Be very clear in communicating these criteria beforehand. If the portfolio's or final exams are... too much for yourself to handle, get help from the MOOC platform, student assistents and fellow instructors. Some MOOCs provide only peer feedback, so you don't need to review students at all.

05 evaluation

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getting feedback and reviews

Subphase: getting feedback and reviews

For the first MOOC Prototyping Interaction more than 4100 students enrolled. In the end 5% finished the course, while only a handfull actually paid for a certificate. The quality of the work varied enormously. In the evaluation phase, you have the time to get feedback and examine why and how students dropped out, and where they succeeded. Most MOOC platform provide tools to get feedback from you students, and sometimes you even can get insights from video data: where in the... video did they stop, paused, scrolled back etc.

one more thing...

awesome free tips!

Be sure the topic of your MOOC is something you're passionate about. The same goes for the style and the form of your MOOC. You're investing quite some time and energy in a project like this, it will only be fun if you really care about the topic and the project.

Be open and flexible, maybe you have to kill your darlings and take a different route.

Be prepared that you have to adept to the feedback.

Give yourself realistic deadlines and make prototypes for every deadline. Prototyping means that you make your ideas tangible in order to get feedback.

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